as featured in

as featured in

 

Hustle & Grace is an Australian lifestyle and accessories brand based on the Gold Coast, founded by Iluka Cindi Greentree. 

 

We design luxury work bags, corporate travel totes, laptop totes, and functional carry-all bags for modern women who move fast, lead boldly, and value elegant simplicity.

 

Our hero product, The Iluka Executive Tote, is a premium work + travel tote featuring a padded laptop sleeve, insulated compartments, organisational pockets, and a structured silhouette designed to stand upright in airports, boardrooms, hotel lobbies, and everywhere a woman leads.

We also create travel accessories, organisational inserts, empowerment tools, and lifestyle systems that support women juggling work, travel, and life with clarity, confidence, and effortless style.

 

Hustle & Grace has been featured across leading women’s media, business platforms, and lifestyle publications for our commitment to functional-luxe design, refined organisation, and supporting the mental load of modern women.

iluka cindi

Founder, Hustle & Grace™
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As Seen In

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Awards 

Award Finalist  in the Beam Awards 

Recognised for  product Business of the Year 

redefining luxury work and travel bags for modern women.

Award Finalist  in the 

Australian Small Business Champions Awards

redefining luxury work and travel bags for modern women.

Award Nominee  in the 

She Com Awards

redefining luxury work and travel bags for modern women.

business insider

I couldn't find a work bag I liked. I designed one for $350, and now I'm making more than $15,000 a month in sales.
🔗 Read The Feature Here

dynamic business  

Hustle & Grace founder Cindi Greentree on building a $20k a month brand from a TikTok idea

 🔗 Read The Feature Here 

7 news 

‘The best work bag I ever had’: Why this luxury tote bag has sold out three times

‘Stylish, practical, and functional — the perfect work tote!’
🔗 Read The Feature Here

eastern suburb mums 

Busy women all over Australia can now enjoy the luxury look and designer practicality of a new range of stunning carry bags from Hustle & Grace Official. 

 🔗 Read The Feature Here 

women’s insider

The Lifestyle Brand Redefining Work, Travel, and Everyday Elegance for Modern Women

A feature spotlighting how Hustle & Grace blends functional luxury, coastal-luxe design, and organisational clarity to support women who balance work, travel, and life with intention.
🔗 Read The Feature Here 

usa news – newsroom

Gold Coast Founder Launches Holistic Lifestyle and Mindset System Supporting Modern Women, Inside and Out

A newsroom story exploring the emotional intelligence, lifestyle systems, and empowerment philosophy shaping Hustle & Grace — and the mission behind creating products for women who carry so much.
🔗 Read The Feature Here

women’s reporter

Hustle & Grace Official: The Brand Empowering Modern Women with Style, Clarity, and Confidence

A polished editorial celebrating our founder’s story, our approach to simplifying the mental load, and the design intelligence behind The Iluka Tote — a hybrid work and travel bag created for modern women in motion.
🔗 Read The Feature Here

onya magazine

An Australian lifestyle feature celebrating the innovation, coastal influence, and purpose behind The Iluka Tote — from work to travel to everyday leadership.
🔗 Read The Feature Here 

australian gift guide 

New Aussie Lifestyle Brand Launches

Industry coverage introducing Hustle & Grace as a rising Australian accessories and lifestyle brand, recognised for elegant work bags, corporate travel totes, and intentional design crafted for hybrid women.
🔗 Read The Feature Here

what the media says

“Hustle & Grace is redefining what modern women carry — merging clarity, structure, and elegance in one intentional system.”
- Women’s Reporter

“A lifestyle brand designed to support women from the inside out — emotionally, mentally and physically.”
- USA News

“A new Australian lifestyle brand built for hybrid women who juggle work, travel, and life with style.”
— Australian Giftguide

for media & partnerships

For interviews, product features, collaborations, or wholesale enquiries, please contact:
📧 marketing@hustleandgraceofficial.com
📍 Gold Coast, Australia

Read Our Blog
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the ultimate corporate travel tote 

Functional enough for flights, meetings, and workouts, yet refined enough for coastal brunches and long lunches by the sea.

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acknowledgement of country

Hustle & Grace acknowledges and pays respect to the Traditional Custodians of the land across the Gold Coast and Northern Rivers region, the Bundjalung Nation, and their descendants. We also honour the many Aboriginal peoples from other regions, as well as Torres Strait Islander and South Sea Islander peoples who now call this area home and continue to contribute to its rich cultural fabric. We recognise and respect the community’s enduring right to speak for Country, and to care for it in accordance with their lore, customs, and traditions.

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